The challenges of replicating a true market environment electronically are many and complex. In a truly perfect marketplace, there are many channels, many interactions, and many different types of relationships. For example, if one can capture the myriad of deals, discussions, and interactions taking place between companies in a vast supply chain of goods and services, one can adequately describe and replicate the ideal e-commerce environment.

 
 

The complex market environment can be elegantly managed with an object model where each entity would be an object that would create dynamic relationships or initiate transactions based on business context and market environment. Complex business scenarios may arise where a buyer company wants to aggregate demand with another subsidiary company to leverage volume discounts, or there could be situations where one seller company would like to go to market together with another seller company targeting a specific customer segment. This complex market environment can be elegantly managed with an object model where each entity is an object that would connect or initiate transactions dynamically based on business context and market environment. PerfectMarketplace™ enables your business to handle complex scenarios that are limited only by your creativity in modeling the e-commerce environment.

The PerfectMarketplace™ platform powered by the EGI OMM technology enables the creation of state-of-the-art market exchange sites and portals, connecting all the stakeholders from employees to buyers, and sellers to service providers. Through PerfectMarketplace™, buyers and sellers can seamlessly connect and trade while exchanging mission critical data such as demand and capacity, all in an electronic exchange environment. An electronic exchange is a collaborative trading network of buyers and sellers. Membership to this trading network can be open or granted only to selective companies. Virtual teams can be formed all over the world connecting to the exchange using a web-browser interface to collaborate on product design and manufacturing. Such an exchange marketplace can be enabled electronically by EGI's PerfectMarketplace™ platform.

PerfectMarketplaceä can be flexibly configured to the exacting requirements of an enterprises exchange trading vision. Some of the unique features that can be customized and deployed using PerfectMarketplace™ to establish your marketplace trading exchange include:

eCatalog & Content Management
This module allows buyers to manage their electronic catalog through different tools. Users can conduct an online upload, download XML format catalog files, update catalog information through a web browser in real-time, and categorize product information within the product hierarchy. Suppliers and content providers can also use this module to enter company news and industry events.

Negotiation & Auction Engine
PerfectMarketplace™ supports different modes of auction such as time-based and price-based auction. It also supports reverse auctions, RFQ, and RFP. Supported by the underlying workflow engine, it enables real-time interactive negotiation between buyers and sellers.

Online Trading & Order Management
In conjunction with the workflow engine, buyers and sellers can easily configure the procurement and order management process within PerfectMarketplace™ to the internal processes of their enterprises. Buyers, sellers and service providers can monitor and track the order processing online through simply a web browser.

Personalization & eMarketing
With PerfectMarketplace™'s Personalization and eMarketing Module, sellers can track and research the activities of various users on the exchange. This information is used by PerfectMarketplace™ to dynamically push promotional product content to the user based on their profile. In addition, sellers use this module to enter promotional marketing collateral into the exchange environment. Once entered, the information is captured as a business object. The system will automatically identify potential and targeted recipients of the content based on the business rules defined by the seller.

X-Relationship & Virtual Community Management
PerfectMarketplace™ enables relationship management with business partners, vendors, service providers, distributors, as well as customers. Using a technology called virtual link, PerfectMarketplace™ is able to capture complex and dynamic relationships between various entities. This enables the formation of strategic partnerships and virtual communities based on buyer interests, profiles, and trading history. The object model is capable of representing each entity in the value chain and dynamically connecting them.

Membership Portal Management
PerfectMarketplace™ includes a customizable membership portal management module that allows members to receive customized news, articles, and event announcements based on their personal profile.

Supplier Performance Management
At the end of a purchase, buyers are asked to give a rating about the quality of the products and services they received. This rating information will be aggregated and be presented to the exchange community. These reports will inform the buyers of the quality of goods and services offered by a particular supplier.

 

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